Wow for once a Friday that doesn’t feel like it has come around too soon!
Productively, this week has been really good for everyone in the office. Starting with your regular narrator here, the design department continued to create logo work with Shake Dance Crew for two more dance groups. Both had distinct styles, polar-opposites of each in fact, which made for a fun few hours of mock up and research. The end results were liked for both items and will be appearing soon enough on their garments.
As for the dance garments, our printing team headed up by Gem has spent the week going through the first batch of tops with the initial dance logo. The finish is great and we are very pleased with them. Our own logo will appear on the back (somewhere?...) so publicity should be cool.
BREAKING NEWS
A new video of our loveable Brad Hicks surfaced on Youtube. All a bit of fun for all involved but what we didn’t quite expect was the follow up email from Youtube stating the video had been blocked in about 50+ countries!!! Could it be Brads dance skills? Or maybe his frequent need to bare skin to anyone he’s known for more than 10 minutes? No. Unfortunately the truth is far simpler and far less exciting. Two songs which have appeared in the video only for comic timing and in no way were added to promote the brand itself were noticed by a record company and therefore we assume either the audio has been muted in these countries or the whole video has been given the strike out. Fortunately no actions need to be taken and the video should be fine in the UK and US.
http://www.youtube.com/watch?v=fYFfHwVuH9w
So we are now one of those outsider brands that have been banned! Good or bad, we’ll run with it for now.
And run with it we shall. Next on the list is new design for clothes so hear more about that next week.
I whip my hair back and forth...
Mark
Friday, 10 December 2010
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