Short and sweet...

So this is a late blog. Or maybe it’s an early one for the week...

Busy could be the word of last week once again. To the point in fact, that I was unable to record last week’s activities. Maybe that is for the best considering this weekend the latest issue of Whitelines arrived on store shelves. Inside we have another ad o check it out if you get the chance. The hooray parade on that piece of news falls short somewhat as the deadline to hand in our last advert for Surfers Path is tomorrow so straight from this you can picture me going mental trying to arrange the last ad for that.

We also completed our charitable task of dropping off £3000 of old stock to the Wessex Autistic Society which was featured in our local news paper, the Daily Echo. We hope everyone there gets some good use out of the clothes.

Another task of mine that was *cough* not quite fully realised, was the next Youtube video. Partly due to lack of musical accompaniment and partly because I’m out of clever ideas with my limited production scale. Anyone who has an idea feel free to put something forward...

I may just leave it at that for now as the next blog will be at the end of the week on Friday. How about I include some behind-the-scenes pics on Friday too...

Have a good week,

Mark

Where did the week go?

What happened? Where did it go? Who am I? Wha... who...
Mental breakdown soon to occur!

Hi all!
Mark again and its Friday thank goodness. I’m pretty sure I somehow witnessed this week without actually being mentally aware of it. For one and all, this is how it's been over the last 5 days at L&R HQ;

The start of the week we were fully aware of a fast approaching deadline. RideBMX mag required our ad for Friday and we had the concept! Just not the pictures... so it was off to the usual haunt to nab a few shots (tricky considering we were low on equipment and hands to help). None-the-less with a little help from our part time photographer who was gracious enough to help (shout out to the Jofo), we pulled through and just before it rained. A lot!

So back in the office by Wednesday and it was time to edit the hot. A process I always enjoy as it allows me to do my thang and pretend to be creative! The hard part this week has been that it’s been a juggle of various projects from many places! So back and forth...

Recently we had a hand with revising the current website. Since then the main priority has been polishing the positives and improving the negatives to hopefully create a friendlier, usable site for you guys out there. Yes that’s right. We at L&R care about our customers!

So now it its Friday and while the shortness of this week’s blog may not suggest a hassle free week it’s the complete opposite (hence the limited time to create a more comprehensive blog). Today staring into the wilderness of html and css space I concur that web design is at its best, an art form that is hard to master and at its worst, a devil on the shoulder of the creative mind where fluid ideas and sketches are replaced with zeros and ones and those funny pointy brackets (>)...

Right now on the cusp of the end of day shut down, I look forward to a weekend of less strenuous activities like dodging the rainy weather and watching as many films as I can possibly take in!

Same time next week. Im gonna go this way... >>>>>>

The beginning of the end, or the end of the beginning...

OK. I’m going to start by introducing myself. I’m Mark and I head up the design department of Left & Right Clothing. This is the most important stage because a) I work in it, b) refer to point a. I joined L&R in late 2008 and we’re now at a stage where we want to turn heads with our products.
This blog has been a little bit light on added value but hopefully that is soon to change. On a weekly basis I’m going to be updating the blog (and News page on our site, www.leftandright.co.uk/News.html) every Friday regardless of whether I actually have anything to say...

So with the start of this week I’m going to break down my activity list! I started with the brief of all briefs; plan my actions for the next 6 months!











From that we’ve been working on a whole host of things. I “Tweet” daily (I’ll never get used to saying that) and have worked on further magazine ads which will be coming out periodically over the next month or so. I’ve liaised with china manufacturers over some skate shoe designs so that‘s a work in progress at the moment. A light bit of research was required for another addition to our growing empire; a new website will be created over the coming months so look out for updates. Oh, AND some amazing business cards! I’m stupidly stoked about these cards. I feel like Christian Bale’s Patrick Bateman ;)

Overall the basic aim of this as with our brand is to have fun, be creative and push for quality. I hope to achieve this over the coming weeks with my work at L&R as well as on this blog. So feel free to follow, subscribe or whatever else it is people do on blogging sites and come with me on an all-access pass of the behind-the-scenes action here at Left & Right. You’ll see how the company works and grows without a single whiff of pompous, arrogance that you may get from other people in the ‘biz’.

Now where’s that runner with my double mocha cinnamon latte I asked for!...

So we are now live with the store kids! And to push this we needed advertising.
Well, we have cut a deal to have half page ads in some key UK extreme sports mags ergo we needed some ads made. Enter our very own puppet on a string, our dancing monkey if you will...
Some say he is the reason the Mona Lisa smiles and that if you tempt him with a family bucket of chicken, he will back flip the great wall of china... without a run up. We know him as Brad Hicks General Nuisance!!
For the concept of the ad we had a short time frame to work within. Therefore we needed to do a spur-of-the-moment NIGHT SHOOT. Some of the entertaining scenes can be viewed below.
Well at least we got the job done. Eventually...